Media Management and Planning

Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.Media Management consists of (1) the ability to supervise and motivate employees and (2) the ability to operate facilities and resources in a cost-effective (profitable) manner. Media and internet management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises.