Saif Ali Khan’s Chef starts off on a disastrous note, emerges as one of the biggest box office flops of 2017…
Saif Ali Khan‘s Chef was the first exciting release of this month. Being the remake of a hit Hollywood film, featuring a superstar like Saif, and revolving around a father-son relationship, Chef had the potential of turning out to be a huge hit. Our trade expert, Akshaye Rathi, had mentioned how the film could grow and rake in Rs 10-15 crore over the first weekend. However, looks like the film has started off on a disastrous note and emerged as one of the BIGGEST FLOPS of 2017. The film could manage to mint only Rs 4 crore in three days. For a film of this stature and with such a big actor associated with it, Chef should have performed much better.
Saif Ali Khan‘s Chef was the first exciting release of this month. Being the remake of a hit Hollywood film, featuring a superstar like Saif, and revolving around a father-son relationship, Chef had the potential of turning out to be a huge hit. Our trade expert, Akshaye Rathi, had mentioned how the film could grow and rake in Rs 10-15 crore over the first weekend. However, looks like the film has started off on a disastrous note and emerged as one of the BIGGEST FLOPS of 2017. The film could manage to mint only Rs 4 crore in three days. For a film of this stature and with such a big actor associated with it, Chef should have performed much better.
# The Economics
Chef was made on a budget of Rs 20-25 crore, including a publicity and advertising (P&A) expenditure of Rs 5 crore. With such a decent budget, the makers should not have been worried about the recovery from the outset. For it to make any profit, Chef should have raked in at least Rs 30 crore plus at the box office in its lifetime run. However, it looks like Chef will end up with just Rs 10-12 crore in its kitty by the end of its lifetime run. This would mean that Saif Ali Khan’s movie would face a loss of Rs 15 – 20 crore, which is huge, considering it was a niche release. The return on investment will be more than minus 200 per cent, which is pathetic to say the least.
# Comparison with other box office duds
The fact that Chef had garnered 1500 plus screens for exhibition was good news for the makers, but looks like it has backfired. In fact, box office duds like Sushant Singh Rajput‘s Raabta (Rs 15.93 crore), Sidharth Malhotra’s A Gentleman (Rs 13.13 crore) with a similar screen space had performed much better than Chef (Rs 4 crore). Saif’s last box office flop – Rangoon (Rs 14.50 crore) had also performed better than his latest release. This clearly proves that Saif Ali Khan’s Chef is one of the biggest flops of 2017!
# Impact on Saif’s career
Even though the actor has delivered back to back duds, Saif Ali Khan’s career will not be affected by this set back. As our trade expert – Akshaye Rathi (exhibitor and distributors) revealed to us exclusively, “Even though Saif has not had a good run at the box office, his next few films like Kaalakaandi, Baazaar are very promising.”
Leave a Reply